M'agnolia: The Expandable Briefcase Inspired by Nature

A Unique Design by Mahmut Agac

My prefer object comes from graphic and nature, so I started with the idea to transform my favorite flower (Magnolia flower) with some graphical lines. These are linea where any details is created like a structure with a touch of modernity and innovation that keep it unique. Even the shadow that everyday will arrive on the flower that precede the darkness of the night, keep you in the middle of the way.

Mahmut Agac, a renowned designer, has created a truly innovative and visually stunning design with his latest project, M'agnolia. This unique design takes inspiration from the beauty of nature and combines it with graphic elements to create an expandable briefcase like no other.

What sets M'agnolia apart from other briefcases is its dual functionality. On one hand, it serves as a practical and comfortable briefcase that can hold all your daily essentials. On the other hand, it features a shell adorned with a mesmerizing pattern inspired by the Magnolia flower. The intricate lines and spaces create a modern and innovative design that is truly one-of-a-kind.

One of the standout features of M'agnolia is the shadow that is incorporated into the design. This shadow represents the passing of time and the darkness that covers the Magnolia flower before the night. It adds a sense of depth and symbolism to the design, making it more than just a functional object.

The realization of M'agnolia involves the use of high-quality materials. The exterior is made of cotton coated with PVC, providing durability and protection for your personal belongings. The pattern is printed using an inkjet printer, ensuring precision and clarity. The details are crafted from calf leather, adding a luxurious touch to the design. The interior is lined with cotton, giving it a natural and comfortable feel.

Measuring 41X29X5, M'agnolia is designed to be practical and versatile. It can easily expand with the use of a zipper, allowing you to carry more objects when needed. The expandable feature adds a unique touch to this already exceptional design.

Mahmut Agac's M'agnolia project started in September 2016 and was completed in October 2016. It was exhibited in TFWA - Cannes France, where it garnered attention and praise for its innovative design and attention to detail.

This exceptional design has been recognized with the Iron A' Design Award in the Fashion, Apparel, and Garment Design category in 2017. This prestigious award is given to designs that meet professional and industrial requirements, showcasing practicality, innovation, and integration of industry best practices.

M'agnolia is not just a briefcase; it is a work of art that seamlessly combines functionality, innovation, and nature-inspired design. Mahmut Agac's unique vision and attention to detail have resulted in a design that is both visually stunning and practical. Whether you are a professional looking for a stylish and functional briefcase or an art enthusiast looking for a unique piece, M'agnolia is sure to impress.


Project Details and Credits

Project Designers: Mahmut AGAC
Image Credits: Mahmut AGAC
Project Team Members: Mahmut AGAC
Project Name: M'AGNOLIA
Project Client: Mahmut AGAC


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